Grande Colonial Hotel La Jolla

Located 15 minutes from downtown San Diego, the historic Grande Colonial is within walking distance to miles of beaches the La Jolla Cove and sea caves, shops, museums, galleries, and restaurants in the adjacent Village of La Jolla.
Objective
To increase brand awareness and destination appeal by partnering with influencers to spotlight Grande Colonial’s ocean-view rooms, walkable location, and award-winning restaurant featured in the Michelin Guide.
Strategy
Focused on Instagram to showcase the hotel’s coastal charm and culinary offerings through influencer-generated content. Highlighted key experiences including ocean-view stays, dining at the on-site Michelin-recognized restaurant, and exploring La Jolla’s nearby beaches, shops, and attractions—all within walking distance.

Seaside charm meets culinary excellence in the heart of La Jolla

Grande Colonial Hotel La Jolla partnered with Evolusen to elevate its visibility as a boutique coastal escape just minutes from downtown San Diego. Over the course of the campaign, the hotel connected with travel and foodie influencers to showcase its ocean-view rooms, walkable access to La Jolla’s iconic beaches and village, and dining at its on-site restaurant featured in the Michelin Guide. The influencer content brought the hotel’s historic charm and elevated experiences to life for a broader audience on Instagram, capturing the attention of both leisure travelers and local staycationers.

Sample Posts:

499

Total In-feed Posts and Stories Published

753k

Impressions Generated

664k

Potential Guests Reached

7.9k

Saved & Shared

$148k

Estimated Media Value Earned

Client Testimonial:

"Evolusen has transformed how we approach our social media hosting strategy.  Their collaboration vetting and tracking platform ensures we bring on influencers who align with our brand values and luxury standards. It is efficient, insightful, and a game-changer for the hospitality industry. Their innovative solution has significantly improved efficiency in our influencer vetting process. Evolusen is a true partner in excellence! Highly recommend!" Leslie Araiza, Director of Marketing at Grande Colonial Hotel & NINE-TEN Restaurant

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