For over 2.5 years, Crowne Plaza Foster City has used Evolusen to attract and vet authentic travel, lifestyle, and food influencers whose audiences align with the hotel’s offerings. For this campaign, the property utilized Evolusen’s platform to receive influencer applications, review their profiles, and invite selected creators to experience the re-launched Sunday Champagne Seafood Brunch at Café Florian and hotel experience. By streamlining influencer selection and providing performance tracking, Evolusen enabled the team to generate genuine content and social buzz, helping establish the hotel as one of the Bay Area’s top viral brunch spots.
The always-on campaign led to over 5,100 new Instagram followers—a 1,020% increase—and four price increases due to surging demand.
"this viral AYCE brunch spot has been ALL over my feed!"
"got influenced by IG & Tiktok influencers and wanted to try this buffet because it looked good."
"My husband surprised me for my bday to have brunch here because I tagged him on an Instagram reel because it had seafood and I love seafood"
"My husband and brother-in-law found out about this place via a Bay Area foodie Instagram Reel, it was extremely difficult to get a reservation if you have a party larger than 6"
"Evolusen has been a useful tool to successfully execute Influencer Marketing for my property. Their team made the onboarding process very easy. The benefit of having Influencers write a review on our property is they give a first-hand experience of our product. We used to do newspaper print marketing, but to reach a different demographic, we turned to Evolusen as the expert to help me adapt to the always-changing market. Thanks for everything." Enree Smith, General Manager at Crowne Plaza Foster City - San Mateo
Located 15 minutes from downtown San Diego, the historic Grande Colonial is within walking distance to miles of beaches the La Jolla Cove and sea caves, shops, museums, galleries, and restaurants in the adjacent Village of La Jolla.
View Case Study
Sitting atop Bunker Hill, Omni Los Angeles Hotel at California Plaza features luxurious accommodations to exceed the desires of today’s business and leisure travelers.
View Case Study
Le Méridien San Francisco is a Luxury Upscale Midcentury Modern high-rise hotel located in the heart of San Francisco’s Financial District. The property has since rebranded as The Jay, Autograph Collection.
View Case StudyIt all starts with the right influencer
