Solving Influencer Marketing for Hotels & Travel Marketers

I get asked this question a lot:

"Why did you start Evolusen?"

The short answer: we were solving our own problems.

My co-founder, Sen, and I both worked in hospitality and travel marketing. We knew how painful it was to coordinate hosted stays and campaigns without a system—just endless emails, spreadsheets, and back-and-forth.

We kept thinking: There has to be a better way to run influencer marketing in hospitality and travel.

Starting from making it easier

We wanted to create a platform that actually worked for the hospitality and destination marketers using it: something easy, intuitive, and built for the unique workflows of hotels and tourism boards.

Our first goal was to streamline the process:

• Simplify influencer connection and approvals
• Keep all the info in one place
• Make reporting easy

That's how Evolusen started.

What We Didn't Expect: The Authenticity Problem

After we launched and began collecting real, first-party influencer data, we noticed something alarming: a large number of influencers were faking their numbers.

We saw inflated follower counts, suspicious engagement patterns, and entire accounts built on bots or bought likes.

And yet…

They were getting free stays, comped meals, and even paid deals while offering little to no actual value in return.

We realized marketers were being lied to, over and over again, because there wasn't a clear way to validate who was real.

And real, talented creators were losing out, stuck competing with bots and fake engagement.

That's when we realized:

It’s not enough to make influencer marketing easier.
We had to make it more honest.

The Problem: Influencer Marketing in Hospitality Is Broken

Here's what we saw over and over:

For hotels, resorts, and tourism marketers:

• Too much time spent on manual tasks around hosting influencers
• Lack of reliable data to make confident hosting decisions
• No trustworthy way to spot fake followers or bot engagement

For travel, lifestyle, and foodie influencers:

• Platforms were built for product-focused, e-commerce brands, not hospitality
• Too much time spent on cold outreach and paperwork, instead of creating content
• Not enough access to quality hospitality and tourism partnerships

Add to that the flood of fake influencers, and it’s no wonder marketers feel burned, and real influencers get overlooked, stuck competing with inflated metrics and inauthentic engagement.

The industry doesn’t just need another tool—it needs a trust layer.

This isn't sustainable.

And it's not how real partnerships are built.

The Solution: Build a Platform That Works for Our Industry

So, we took a leap. As first-time, non-technical founders, we built Evolusen to make influencer marketing in the hospitality and travel space more efficient, more authentic, and more transparent.

Evolusen isn’t just a platform to manage influencer campaigns, it actively protects the integrity of them.

Today, Evolusen helps hospitality and travel marketing professionals:

• Connect with authentic influencers through real-time analytics
• Eliminate fake followers and spot engagement fraud
• Streamline connections, approvals, and track campaign results
• Build trust-based partnerships with creators who align with your brand

Learn how Evolusen works →

Built By People Who've Been in Your Shoes

Fast-forward to today: Sen is now our CTO, and Evolusen is used by hospitality and destination marketers across hotels, destinations, and restaurants to run smarter, faster campaigns.

Every feature reflects a real-world problem we’ve experienced ourselves or by our partners. We’re not just another platform—we're built by and for hospitality and travel marketers.

We believe better influencer partnerships start with better tools and better data. And we're just getting started.

Let's Make Influencer Marketing Better—Together

Our goal is to make influencer marketing more transparent, efficient, and real for the hospitality and travel industry.

If you're a hotel, tourism board, or travel marketer who's tired of:

• Second-guessing influencer partnerships
• Getting burned by fake influencers
• Wasting hours on email follow-ups and messy spreadsheets

We're building this for you.

Let's connect →