Modern-day marketing requires more captivating visuals than ever before. Text, photos, graphics, and videos all compete for our attention in an endless stream of content. As a hotel marketing director, you and your in-house marketing team literally need to create hundreds of assets to keep pace with the demand of digital marketing.
Influencer marketing has become a game-changer for businesses across many industries in today's digital age as people spend more and more time on social media. For the hospitality sector, influencer marketing has an unmatched impact. Let's explore how this powerful marketing strategy can help elevate your hotel's social media presence.
Authenticity that Resonates:
Travel influencers often focus and dive deep into a specific niche. It could be "things to eat and do in Los Angeles," "hotel recommendations in California," or "family-friendly fun in the United States," etc. Their focus on niche builds a targeted audience who are actively looking for travel recommendations and builds authenticity with their followers as they are genuinely interested in the activities they are showcasing in their content while providing a first-person point of view of their experience.
When you team up with the right travel influencers who have similar values and target audiences, it makes them excited to check out and experience what the hotel has to offer. Travel influencers know their audience well, so they can create content their followers can relate to and feel connected with.
User-Generated Content Goldmine:
Working with travel Influencers also generates a wealth of user-generated content (UGC) that can be repurposed for your marketing efforts. From stunning photographs to engaging short-form videos, you can leverage this content across your website, social media platforms, and other marketing channels. UGC adds credibility to your brand and is a powerful tool to influence potential guests' decision-making process.
Social media platforms have become indispensable for hotel marketing managers to promote their brands, connect with customers, and drive revenue. Yet, the constant updates and algorithm changes implemented by social media platforms present an array of challenges for hotel marketing professionals. The need to stay updated on the latest features, content formats, and best practices can overwhelm even the most seasoned hotel marketing managers.
On the other hand, influencers have emerged as unrivaled experts in leveraging social media platforms to maximize their reach and influence. Unlike hotel marketing managers, who must divide their attention across various aspects of hotel operations, influencers dedicate their time and expertise solely to creating content and engaging with their audience on different social media platforms. This focused approach allows influencers to stay on trend and adapt quickly to changes and create the most engaging content on different social media platforms.
Extended Reach and Exposure:
Influencers have built loyal followings over time, which means they have a ready-made audience who trust their opinions and recommendations. When influencers share their experiences at your hotel, their followers are introduced to your brand and location, leading to increased exposure and reach. This exposure can be leveraged to boost brand or location awareness and attract new guests who are actively looking for accommodation recommendations through:
- influencer audience that's exposed to their content about your property
- retarget ads to those who visited your social media page through the influencer's post about your property
- new followers to your social media account through the influencer's post about their experience with your property
Inspire Wanderlust:
Influencers are masters at storytelling, and their captivating content has the power to inspire wanderlust in their followers. By showcasing unique experiences, breathtaking views, and Instagramable spots at your hotel, influencers can create FOMO in their followers to also want to "get that shot" and can be a catalyst for potential guests to choose your property over your competitors.
Targeted Marketing at its Best:
Influencer marketing allows you to target a specific set of audiences with more precision. By collaborating with influencers who cater to a specific demographic or travel interest, you can showcase your hotel to the type of audience you want to attract. This targeted approach makes sure that your marketing efforts are directed towards potential guests who are more likely to convert into your hotel guests, resulting in a higher return on investment.
Influencer marketing has revolutionized the way hotels can connect with potential guests. By leveraging the power of authenticity, extended reach, inspiring wanderlust, user-generated content, and targeted marketing, your hotel can stand out in a crowded market. As a leading influencer platform built exclusively for hotel marketing directors, we are here to help you harness the full potential of influencer marketing and take the hotel's social media presence to new heights.
