Omni Los Angeles Hotel at California Plaza

Sitting atop Bunker Hill, Omni Los Angeles Hotel at California Plaza features luxurious accommodations to exceed the desires of today’s business and leisure travelers.
Objective
Increase visibility and brand awareness by partnering with influencers to spotlight Omni Los Angeles Hotel’s prime downtown location and its appeal to both leisure and business travelers.
Strategy
Focused on Instagram to highlight skyline views, nearby attractions, and hotel amenities through influencer-generated content that captured the cultural, culinary, and corporate energy of DTLA.

Showcasing the Heart of Downtown LA

Omni Los Angeles Hotel used the Evolusen platform to connect with vetted travel, lifestyle, and foodie influencers to spotlight its unbeatable location in the heart of Downtown LA. Influencers shared their experiences across Instagram, capturing everything from skyline views and sleek guest rooms to walkable access to cultural and corporate landmarks. Foodie creators also highlighted the hotel’s on-site dining, positioning it as a must-visit for both overnight stays and culinary experiences. The always-on campaign helped establish Omni Los Angeles as a top choice for staycations, business trips, and local dining in DTLA, and helped them gain 2,180 Instagram followers—a 54% increase.

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Influence worth Hosting

It all starts with the right influencer