Le Meridian San Francisco

Le Méridien San Francisco is a Luxury Upscale Midcentury Modern high-rise hotel located in the heart of San Francisco’s Financial District. The property has since rebranded as The Jay, Autograph Collection.
Objective
To collaborate with a high volume of vetted influencers in order to maximize brand visibility and differentiate the property from competitors through authentic, influencer-driven content.
Strategy
Leverage Evolusen’s platform to attract a high volume of travel, lifestyle, and food influencers with aligned audiences. Prioritize Instagram for their visual impact, and encourage creators to share authentic experiences that highlight the property’s unique offerings. Streamline influencer selection, communication, and reporting through the platform to scale content generation efficiently.

Standing Out Through Influencer Storytelling

Over a two-year span—from the pandemic through the first phase of their rebrand—Le Méridien San Francisco used Evolusen to connect with a steady stream of vetted travel, lifestyle, and food influencers. By hosting overnight stays and showcasing both restaurant and in-room dining experiences, the hotel built authentic social buzz, strengthened its digital presence, and stood out in a competitive urban market.

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Influence worth Hosting

It all starts with the right influencer